CLIENT STORY
Barclays
Helping a leading UK bank turn expertise into engaging thought leadership.
Barclays' Corporate Banking division provides services to UK businesses with an annual turnover of over £6.5 million, from scale-ups and SMEs to large corporates, non-profits and public bodies. The bank strives to back their clients' futures with expertise and insight that support growth.
How we help
Working closely with the Barclays Corporate Banking marketing team, we create insight-led thought leadership content and communications that help businesses navigate change, understand market developments and make the most of the opportunities available to them.
We start by understanding what matters most to Barclays’ customers. We interview clients, industry leaders and internal subject matter experts, analyse the bank’s research, attend industry events and identify the stories and insights that will have the greatest relevance for each audience.
We transform this knowledge into a wide range of content, including client case studies, thought leadership reports, articles, website copy, email communications and social media assets. Every piece of content is carefully tailored to the Barclays tone of voice, making complex topics clear, engaging and relevant for businesses across different sectors.
Our impact
Since 2016, we've partnered with Barclays to deliver a consistent flow of high-quality, insight-driven content across multiple touch points and sectors, from agriculture, hospitality and leisure to healthcare, manufacturing and technology.
By combining research, sector knowledge and strategic communications expertise, we help Barclays turn specialist insight into content that builds trust, supports meaningful conversations and engagement with customers and reinforces its position as a trusted adviser to UK businesses.
AT A GLANCE
Client: Barclays Corporate
Industry: Financial services
Country: UK
Services:
Thought leadership
Client case studies
Articles and blogs
Executive interviews
Research and insight analysis
Email communications
Social media assets
Editorial support
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